Companies like Vital thrive off the labor of their many frontline workers. During my time at the Vital Climbing Gym in Williamsburg, we found that Vital management was not responding to the pressing questions employees had around wages, safety, and insurance. In the interest of developing new industry norms for the nascent climbing gym economy and the betterment of our workplace, we decided to pursue unionization. My role was focused on all external matters— communication with gym members, media, and local politicians. The strength of graphic design lies in its core as a medium of presentation, and this rebrand was conducted to bring the identity of our union in line with its historical roots and future outcomes.

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