News Creator Corps was built specifically to NOT be a journalism company. Or at least not journalism as it used to be. It's been well documented that trust in legacy media is at an all-time low while most people my age get their current events from social media influencers and creators. The idea behind the startup was simple: train journalists on the tactics that make creators so trusted and watchable, and train creators with the journalistic tools they need to ensure ethical, balanced reporting.

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The NCC team approached me with the design challenge of balancing the brand between the playful irreverence of a social media presence and the trust that comes from older media institutions. Any good graphic designer has to be a voracious consumer of news, trends, and modern tendencies, so I was particularly excited to help the team build a brand identity that'll allow them to work on one of the biggest issues in our communications landscape: trust.

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Outside of the standard logo work, type suite, color suite, and brand manual, I also created a series of templates for the team's print and digital use cases ahead of their pilot media training fellowship.