Fullkit (creative direction, production)
Marty Tannenbaum (photography)
Blending football with fashion has been a popular move in the last few years. No one is doing it like Brooklyn studio Fullkit, who were some of the first to bring the iconic silhouettes and elements of soccer jerseys to the music world. I worked closely with their creative team on two jerseys for two very different artists.
The longsleeve shirt for experimental electronic music producer Oneohtrix Point Never was an exercise in restraint. Apart from the retro—tech badge design, the jersey features nothing but the bold letters OPN and the cream, orange, and teal found across OPN's recently released album, AGAIN. I contributed the badge design while the Fullkit team handled placement, color, and fabrication.
The jersey for Mary Jane Dunphe, a musician and poet with a more synthy pop sound, leans into the 90s with its argyle patterning, formal collar, and monogrammatic badge design. The photography by Marty Tannenbaum leans into the humid, blurry warmth behind the artist's music. I designed the badge and assisted with the overall design alongside the team.
More to come!